1. Current Issues in Strategic Alliances
The logic is based on Transaction Cost Theory, which suggests that businesses enter alliances to increase economy of scale and minimize costs (Judge & Dooley 2006) Sharing of Economic Risks Risk sharing is a key logic for entering into strategic alliances in situations where a market has just opened up, thus presenting economic uncertainties (Akio 2004). ... In actual fact, competition is viewed to be more efficient when partner firms take advantage of their strengths, realising synergy into the process may be difficult to attain if firms seek to enter into the new markets alone. ... Accordin...
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- Approx Pages: 6
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- Grade Level: Graduate